Spar discovers New World popularity

25 January, 2008

Spar has relaunched its own-label Discoveries wine range.

Available in stores across the UK from March, the range consists of a Grenache from Vin de Pays d'Oc, a Cabernet

rosť from Vin de Pays du Jardin de la France, a Chilean Sauvignon Blanc from the Central Valley, a South

East

Australian Shiraz and two South African wines from Robertson - a Chardonnay and a Merlot.

Wine trading controller Liz Aked said: "Although Old World wines are continuing to hold their own in the wine market, the increase in consumption of

New

World wines means that consumers are becoming more open to buying wine by style rather than country of origin."

The range will retail at £4.99 a bottle.

"My wine -buying team and I have worked to create a range incorporating the consumer's ever -changing desire for contemporary wines

and we believe that the Discoveries range has achieved great quality wine at the right price," Aked added.




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