Bombardier makes links with heritage

25 January, 2008

Wells Bombardier has signed a deal to become the official beer of English Heritage for 2008.

The sponsorship agreement will see Wells & Young's

supplying Wells Bombardier at English Heritage

events .

Marketing director Chris Lewis said: "Linking with English Heritage is a masterstroke for Wells Bombardier. Not only does it mean

we will have the opportunity to appeal to hundreds of thousands more people, but it means

Bombardier is now rooted in a prestigious organisation that is the epitome of Englishness."

Some of the activity will centre around St George's Day. English Heritage development director Magdalen Fisher said

Wells Bombadier shared the organisation's

"passion about England's heritage " and

would help celebrate "the very best of English history".




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter