Bombardier makes links with heritage

25 January, 2008

Wells Bombardier has signed a deal to become the official beer of English Heritage for 2008.

The sponsorship agreement will see Wells & Young's

supplying Wells Bombardier at English Heritage

events .

Marketing director Chris Lewis said: "Linking with English Heritage is a masterstroke for Wells Bombardier. Not only does it mean

we will have the opportunity to appeal to hundreds of thousands more people, but it means

Bombardier is now rooted in a prestigious organisation that is the epitome of Englishness."

Some of the activity will centre around St George's Day. English Heritage development director Magdalen Fisher said

Wells Bombadier shared the organisation's

"passion about England's heritage " and

would help celebrate "the very best of English history".




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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