Bombardier makes links with heritage

25 January, 2008

Wells Bombardier has signed a deal to become the official beer of English Heritage for 2008.

The sponsorship agreement will see Wells & Young's

supplying Wells Bombardier at English Heritage

events .

Marketing director Chris Lewis said: "Linking with English Heritage is a masterstroke for Wells Bombardier. Not only does it mean

we will have the opportunity to appeal to hundreds of thousands more people, but it means

Bombardier is now rooted in a prestigious organisation that is the epitome of Englishness."

Some of the activity will centre around St George's Day. English Heritage development director Magdalen Fisher said

Wells Bombadier shared the organisation's

"passion about England's heritage " and

would help celebrate "the very best of English history".




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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