In Brief

25 January, 2008

Agent appoints Luker

Harvey-Miller Wine & Spirit Agencies has appointed Richard Luker on and off-trade account manager for London and the south east. Luker's previous roles include regional account manager at Cellar Trends and sales account manager with Matthew Clark . Sales director Stan Reid said Luker's appointment "reflects HMWSA's commitment to strengthening service levels across the whole of the UK".

Washington wines deal

Stratford's Wine Agencies has taken on Washington-based producer Ste

Michelle Wine Estates. The brands included in the deal are Columbia Crest, Snoqualmie and sparkling Domaine Ste

Michelle from the Columbia Valley, and Erath from Dundee Hills in Oregon. Managing director Paul Stratford said: "Ste

Michelle Wine Estates are already well-respected and firmly established in the domestic market and, given the current trend toward cool-climate wines, there is plenty of potential for their wines to succeed in the UK."

Drinks giant apologises

Diageo has apologised after being caught voting multiple times for its own brands in consumer awards for Scotch whisky. The organisers of the awards, known as the Drammies, were forced to say something when votes came flooding in from e-mails with diageo.com addresses. The drinks giant said the mishap was due to an "ill-advised" round robin note sent by a brand manager in the US. Votes for the awards are only supposed to come from consumers.

Perfect partners

Australian wine brand Yellowtail has teamed up with social events company Grape Vine Social to host a series of wine tasting evenings for singletons. The weekly events will take place until March in London, Birmingham, Glasgow and Bristol and will attempt to match 50 single professionals with their ideal Yellowtail wine and partner.

Loved up

Moët & Chandon has

joined forces with Ladurée for a Valentine's Day promotion. Running in Harrods from Jan 27, each 75cl bottle of Moët & Chandon Rosé Brut Imperial will be accompanied by a bespoke box of limited edition miniature macaroons designed to match the berry flavours of the rosé.

Dooley's gets romantic

J Wray & Nephew has agreed a major TV sponsorship deal for its cream liqueur brand Dooley's Original Toffee & Vodka.

The campaign will kick off in February with sponsorship of Zone Romantica - a female-focused Sky channel that features shows such as Ally McBeal. On-pack promotions will support the push with prizes including a luxury holiday

in Boston, where Ally McBeal is filmed.

Thresher all heart

Thresher Group is donating £1 to the British Heart Foundation for every bottle of rosé Champagne sold. The offer runs until Feb 18.




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