New "pink port" hits shelves at M&S

29 January, 2008

Marks & Spencer is claiming to have introduced the first new port style to the UK since 1970 with the launch of Pink Port.

Designed to attract more female drinkers to the port category, M&S Pink Port is made from classic red port grapes but is lighter in style than other ports due to colour extraction, cold settling and cool fermentation during vinification.

The style is described as light with a palate of "ripe berry and fruit flavours" and a crisp dry finish and is designed to be drunk chilled or over ice.

It is believed to be the first time a new port style has been launched in the UK since the Late Bottle Vintage in 1970.

M&S said it hoped to attract a "far more varied consumer demographic" and help boost port consumption outside the festive season with the new port, which goes on sale today in stores for £7.99.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter