New MD for Magners

30 January, 2008

Magners owner C&C Group is hoping to drive cider sales in the UK with the appointment of Coors boss John Holberry.

Holberry, who has been managing director of Coors sales operations since 2001, will start as Magners UK managing director on March 18.

C&C chief executive Maurice Pratt said: "His considerable experience in the drinks industry in Great Britain will spearhead the growth and further development of our Magners cider business in that market.

"The appointment is a significant step in implementing the re-organisation plan announced on 15 November 2007."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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