Foodie focus for Alsace Wines

04 February, 2008

Alsace Wines is to make food and wine matching the main focus of its 2008 marketing campaign.

A series of online activities, highlighting the compatibility of wines from Alsace with Asian food, will run throughout the year.

The online promotions, including one with Delia Online at Chinese New Year, will support the current ad campaign which aims to "keep Alsace wines front of mind for the consumer when both eating and cooking Asian style cuisine."

Alsace Wines will also be participating in the International Riesling & Pinot Noir review at this year's London International Wine Fair as part of its work with the wine trade.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter