Disaronno makes stylish start to 2008

06 February, 2008

Amaretto liqueur Disaronno is to continue its association with fashion by supporting London Fashion Week.

The brand is the official drinks sponsor of the show which takes place from Feb 21-24. It will also sponsor the Vivienne Westwood fashion show held during the week.

Distributor First Drinks hopes the link-up will help the brand connect with its target audience and therefore drive sales in both the off and on trade.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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