Disaronno makes stylish start to 2008

06 February, 2008

Amaretto liqueur Disaronno is to continue its association with fashion by supporting London Fashion Week.

The brand is the official drinks sponsor of the show which takes place from Feb 21-24. It will also sponsor the Vivienne Westwood fashion show held during the week.

Distributor First Drinks hopes the link-up will help the brand connect with its target audience and therefore drive sales in both the off and on trade.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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