In Brief

08 February, 2008

Benevolent quiz

Members of the trade are invited to show off their general knowledge and raise money for the Benevolent at a Benevolent Buddies quiz night. The event is at Aragon House in Parsons Green, west London, on March 4 from 7pm. Tickets are £25 in advance, or £30 on the door, and include food and drink. More details from

Rugby ads passed to the web

Magners has launched a rugby-themed online campaign to run for the duration of the Six Nations. Ads will appear on websites for the Guardian, Times and Independent, and continue

a campaign theme used by the brand on TV during last year's Rugby World Cup.

Rock highlight is Coral

Jameson is hosting a series of gigs from mid-February to the end of March as

part of its St Patrick's Day campaign. Highlights of the series for the Pernod Ricard-owned Irish whisk ey are concerts featuring The Coral and The Aliens in Manchester and London on March 16 and 17.

Hepworths takes gong

Sussex microbrewer Hepworths has been named Sussex Drink Producer of the Year in the 2007/8 Sussex Food Awards. The Horsham-based brewer beat runners-up Harve ys of Lewes and Ridgeview Estate winery in Ditchling.

Promotions at Pernod Ricard

Pernod Ricard's commercial director, Simon Thomas, has been promoted to the new role of deputy managing director, sales and marketing spirits. He will retain direct responsibility for on and off-trade spirits and wholesale. Vlastimil Spelda has been appointed marketing director for spirits and Champagne

from March 1, and Nick Blair, currently international sales director for Pernod Ricard Pacific, becomes wine director.

Cultured brew

Liverpool brewer Cains has launched a limited-edition bottle of its Finest Lager with a label by Sir Peter Blake, to mark the city's role as European Capital of Culture for 2008. It will be available until December with an rrp of £1.99. The artist is famous for his cover of the Beatles' Sgt Pepper album.

Premix labelling

Premixed alcoholic drinks will have to carry nutritional information under food labelling proposals put forward by the European Commission. The plans will require all food products to carry signposting information on calories, fat, sugar, salt and carbohydrate content. Other alcoholic drinks categories are exempt .

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know