In Brief

08 February, 2008

New styles for Jeroboams

The Jeroboams Group has taken on a new UK agency from South Africa. The Diemersdal Estate in Durbanville is owned by the fifth and sixth generations of the Louw family, who took ownership of the 180 h a

estate in 1885. The wines will be available to purchase from the end of February with tastings in Jeroboams shops during March. Included in the portfolio is a Sauvignon Blanc/Chenin Blanc blend (£6.35), an unoaked Chardonnay ( £12), a Pinotage (£11.75) and Bordeaux blend the Diemersdal Private Collection (£13.45).

Company overhaul for KWV

KWV has sold its German subsidiary, Eggers & Franke, to Racke of Germany. The deal forms part of the new commercial strategy set out by KWV chief executive Thys Loubser, which has included changes to company structure and the management team. The new entity will be known as Racke/Eggers & Franke and will be based in Bremen. The deal will create an expanded product and distribution base in Germany and Europe for KWV's portfolio.

Drinkaware appoints chairman

Responsible drinking charity the Drinkaware Trust has appointed a new chairman and its first lay trustees. Derek Lewis, currently chairman of education and training services provider

Protocol Associates, joins as chairman to replace Debra Shipley. The charity's first two lay trustees - those with no professional ties to the drinks industry - are financial and

PR consultant Dominic Fry and Jason Stockwood, managing director of dating website match.com.

H&W introduces spring ale

A seasonal spring cask ale from Hall & Woodhouse is being made available in 50cl bottles in selected branches of Tesco and Sainbsury's. The brewer is introducing Hopping Hare for a limited run until April in the pub trade, and the bottled version of the thrice-hopped golden ale will appear in supermarket accounts from the middle of this month.

FWD Conference announced

The Federation of Wholesale Distributors' Annual Conference is being held at the Forest of Arden Hotel in Warwickshire on March 31 and April 1. The first day is devoted to golf, followed by a dinner at which John Parrott will be the guest speaker. The conference on April 1 includes spea kers from Bestway, Booker, Landmark, Musgrave, Nielsen and The Today's Group. More information from Nikki Connor on 01323 724952.

Villa Maria to sponsor LPO

New Zealand wine producer Villa Maria has become the official wine sponsor of the London Philharmonic Orchestra. VIP guests will be served Villa Maria wines at LPO concerts at the Royal Festival Hall in London. Villa Maria already sponsors the Auckland Philharmonic Orchestra in its home country, where the winery has been used as an open -air concert venue.




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