New low-alcohol wine range for M&S
Published:  08 February, 2008

Marks & Spencer has launched a lower -alcohol wine range specifically designed to help drinkers remain within the government's daily alcohol unit guidelines.

All three wines - a Verduzzo, a Raboso

rosé and a Cabernet Sauvignon - come in 50cl bottles , with an abv of 9.5 per cent.

The label also tells drinkers how many units of alcohol are in

each bottle

, as well as units per glass, along with details of the government's recommended daily alcohol allowance.

M&S winemaker Jo Ahearne said: "The new wines offer clarification and guidance, and not only are they lower in alcohol, but they also offer all of the quality and flavour expected of an M&S wine."

All three wines have an rrp of £3.49.

Wine agent PLB has also naturally reduced the percentage of alcohol in its Chileno Merlot rosé from 13 per cent to 12 per cent to bring the style more in line with other rosés.




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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