Lambrini relaunch

08 February, 2008

Halewood International has relaunched its Lambrini Pink Bubbly to coincide with Valentine's Day. The new-look packaging aims to bring the perry brand "more in line with a light sparkling wine", according to marketing controller Richard Clark. A national TV ad campaign will support the revamp.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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