MARKET MONITOR A graphic guide to the off-trade

08 February, 2008

What proportion of families' spending goes on alcohol?

British families spend the same proportion of their household budget on alcohol as they did 50 years ago, according to a survey by the Office of National Statistics.

On average, UK households spend around £11 a week out of a budget of £456 on alcoholic drinks and tobacco. Alcohol makes up 3 per cent of the weekly family budget, while tobacco takes up just 1 per cent - a significant drop from 6 per cent 50 years ago.

In 1957 food and non-alcoholic drinks were the single biggest expense for households, taking up 33 per cent of the budget. In 2007 that had dropped to 15 per cent - but housing costs, including mortgage payments, had grown from 9 per cent to 19 per cent, making them the single biggest outgoing for today's families.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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