The push for the cava brand will include an on-pack competition with a chance to win a weekend break
The marketing campaign will be positioned around a "culture of celebration" and will underline the "affordable luxury" of the brand.
A dedicated website will also go live in April containing details of the brand and its history, along with competitions and other promotions. United Wineries marketing director Crispin Stephens said: "Marqués de Monistrol has enjoyed phenomenal growth over the
18 months - we are keen to continue this
add value to our brand offer.
"On-pack promotions and a dedicated UK consumer website will enable us to further communicate the brand positioning of 'celebrate the little things' - highlighting to the consumer the accessibility and quality of the Marqués de Monistrol portfolio."
The cava brand is now stocked in a number of retailers, including Tesco, Morrisons and Sainsbury's. The latest addition to the range
- a vintage rosé cava - will be launched in the Co-op in March with an rrp of £7.99.