ZGM invests £5m in profile-raising

08 February, 2007

International wine producer ZGM is to spend almost £5 million on building its profile and launch more products in the UK.

The company, already a supplier of own-label wines to retailers such as Tesco, Sainsbury's and M&S, will spend some of the

money on importing and selling new branded and own-label wines to UK retailers. It also plans to launch a range of wine-based products later this year.

ZGM UK managing director Steve Howard said the company decided to invest so heavily in the UK after consumer and trade research

carried out last year revealed opportunities for

it to expand.

He said: "We aim to drive value over volume by launching premium wines based on consumer and market knowledge, and sourced by our expert wine makers.

"We look forward to working in partnership with UK retailers to deliver this strategy.".




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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