Beer in brief

08 February, 2008

Fuller Smith & Turner has signed up 20,000 people to its Fine Ale Club, which offers its members

discounts, competitions and a free, quarterly magazine. Club co ordinator Clare Draper said the club had become "one of the largest beer fan clubs in Europe" since it was formed in 1999.

Tiger Beer has

launched an online guide to the traditions of Chinese New Year. Features include a section on Asian cuisine and the chance to win an

Ap ple iPhone by throwing virtual sticks at a Tiger

Wishing

Tree, based on a tra dition carried out at Lam Ts uen in Hong Kong.

Tusker lager from Kenya has won a listing in 75 Sainsbury's stores. The brand - distributed in the UK by Surfax - will go into the chain in 50cl bottles from Feb 10.

Listings in Tesco, Somerfield, Sainsbury's and Thresher have helped Savanna South African cider report year -on -year volume growth of 130 per cent. Distributor Babco (UK) said that an aggressive marketing campaign including advertising, promotions and sponsorships, had added to the success .




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter