Beer in brief

08 February, 2008

Fuller Smith & Turner has signed up 20,000 people to its Fine Ale Club, which offers its members

discounts, competitions and a free, quarterly magazine. Club co ordinator Clare Draper said the club had become "one†of the largest beer fan clubs in Europe"†since it was formed in 1999.

Tiger Beer has

launched an online guide to the traditions of Chinese New Year. Features include a section on Asian cuisine and the chance to win an

Ap ple iPhone by throwing virtual sticks at a Tiger


Tree, based on a tra dition carried out at Lam Ts uen in†Hong Kong.

Tusker lager from Kenya has won a listing in 75 Sainsbury's stores. The brand - distributed in the UK by Surfax - will go into the chain in 50cl bottles from Feb 10.

Listings in Tesco, Somerfield, Sainsbury's and Thresher have helped Savanna South African cider report year -on -year volume growth of 130 per cent. Distributor Babco (UK) said that an aggressive marketing campaign including advertising, promotions and sponsorships, had added to the success .

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know