this year's World Whiskies Conference have been announced.
Designed to help those in the industry to meet the sales, marketing and production challenges of the global whisky business, the
conference is to be held in Glasgow on April 15
It brings together speakers from senior executives in industry-leading companies including Diageo, Beam Global
and William Grant & Sons, as well as independents such as Whyte & Mackay, researchers, analysts and marketing gurus.
Delegates will look at a range of issues including luxury marketing, trends in future consumer behaviour, opportunities in developing markets, what†retailers want and the secrets of brand development.
Now in its second year, the
conference has become an important arena of debate and networking for the world's thriving whisky industry.
Off Licence News will be
at the event as one of
its sponsors, and its sister publication, Drinks International, has teamed up with the Waste & Resources Action Programme to unveil a major new development in glass technology with a
major whisky distiller.
For more information contact Ian Buxton on 01796 470300 or visit whiskyconference.com.