Danzka drunk straight from freezer

08 February, 2008

Global Brands has expanded its spirits portfolio with the addition of the Danzka Vodka range.

Distilled in Denmark, the wheat vodka is presented in an aluminium bottle which chills the vodka 50 times faster than traditional glass packaging, according to Global. It is designed to be drunk straight from the freezer.

The range consists of Danzka pure vodka as well as four other flavoured brands - citrus fruit, grapefruit, blackcurrant and cranberry & raspberry - which all have a 40 per cent abv.

Spokeswoman Jenny Allaway said: "The products are innovative and will appeal to consumers who are looking for a premium drink with a modern twist. It's the only vodka in the world which is available to buy in an aluminium bottle."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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