To advertise both events, the brand has teamed
up with In Style magazine to run advertisements throughout February.
It has also created a series of cocktails that will be served at the Chambord Bar. The bar will feature a daily Chambord Cocktail Hour where guests can try free cocktails .
Throughout 2008 the new bespoke cocktails - which include Little Black Dress and Chambord Pressé - will be used to help promote Chambord at various consumer and trade events, according to a spokeswoman.
Chambord brand manager Charlotte Ashburner said: "We are delighted to be back at London Fashion Week in February . We are looking forward to ensuring that Chambord's link with the event is a long-term strategic partnership that will strengthen our position within the UK market as a truly premium liqueur."