a lower-calorie version of its traditional KitKat .
KitKat Senses is a chocolate wafer biscuit bar with a hazelnut praline centre. A 31g bar contains 165 calories.
Nestlé is investing £9 million in
the new variant,
kick ing off on April 7 with a five-week burst of TV ads. It is also planning a major magazine partnership, online activity, PR and a 1.5 million bar sampling campaign.
Senses will be on shelf from March 1 with a n rrp of 45p. A five-pack will retail for £1.39.