Senses make sense for lovers of KitKat

08 February, 2007

Nestlé Rowntree is targeting health-conscious

women with

a lower-calorie version of its traditional KitKat .

KitKat Senses is a chocolate wafer biscuit bar with a hazelnut praline centre. A 31g bar contains 165 calories.

Nestlé is investing £9 million in


the new variant,

kick ing off on April 7 with a five-week burst of TV ads. It is also planning a major magazine partnership, online activity, PR and a 1.5 million bar sampling campaign.

Senses will be on shelf from March 1 with a n rrp of 45p. A five-pack will retail for £1.39.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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