Running until April and presented by Cat Deeley, the show features the hunt for America's favourite dancer.
The deal includes branded trailers on Living TV and break bumpers featuring
a variety of occasions when Shloer can be drunk at home.
Managing director Mike Coppard said:
"So You Think You Can Dance has a great fit with the Shloer brand, which is about having fun, and we are sure this sponsorship deal will have great appeal to our target consumer ."