In brief

08 February, 2007

P&G has extended its Pringles range with a prawn cocktail variant. Available in 170g tubs as well as Pringles Minis five-packs, the launch will be supported by a marketing campaign carrying the strapline: Fall in

Love

With

New Pringles

Prawn

Cocktail.

Frecco has created Fruitease - a range of fruit teas aimed at "young upmarket consumers who have bought into fruit and herbal drinks as a way to detox, relax and energise the body", according to a spokesman. Made with real fruit, the drinks are 100 per cent caffeine-free. They come in two variants - The Wild Berry Encounter and Lemon & Ginger Zing.

Innocent has added a Pomegranates, Lychees, Blackcurrants & Spring Water drink to its This Water range. Made from a blend of

spring water, pure fruit juices and sugar, it is free from preservatives, colourings and flavourings. This Water is supporting WaterAid's work in Ethiopia, which aims to provide 77,000 people with access to safe water.

Trident chewing gum range has three new flavours - Splash Apple & Apricot, Soft Strawberry Smoothie and Soft Spearmint. The newcomers are available in blister packs designed to maximise freshness. Trident Splash Apple & Apricot has a recommended retail price of 50p and Trident Soft Strawberry Smoothie and Trident Soft Spearmint will retail for 69p.

Hancocks Cash

& Carry has reported a year-on- year sales growth of 8.5 per cent for 2007. Sales of core branded items grew by 15 per cent which was matched by weighout sales, also up 15 per cent. Lesser-known brands and own-label seasonal items , mainly Easter and Christmas, grew 21 per cent, according to the company.

Buxton has unveiled a two-year sponsorship deal with the England

& Wales Cricket Board. The company will supply the England cricket team with bottled mineral water at all home international matches and training sessions as the official water supplier.

Galaxy is giving away indulgent experiences such as spa breaks and shopping trips to celebrate the leap year.

The campaign will be supported with a £1.2 million marketing spend that includes TV, radio and press ads. Daily Mirror columnist Alex Curran will also be offering female consumers indulgent

tips on how to brighten up February.




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