Top Tip

08 February, 2008

My advice to traditional wine merchants is: Hold your nerve and keep doing what you're doing well. It's all about offering a bespoke service - you can't be complacent. You have to work at it very hard and think about your business and give it a unique selling point. Having a personal relationship with your customers and listening to them will ensure growth in 2008.

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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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