Top Tip

08 February, 2008

My advice to traditional wine merchants is: Hold your nerve and keep doing what you're doing well. It's all about offering a bespoke service - you can't be complacent. You have to work at it very hard and think about your business and give it a unique selling point. Having a personal relationship with your customers and listening to them will ensure growth in 2008.

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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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