Top Tip

08 February, 2008

My advice to traditional wine merchants is: Hold your nerve and keep doing what you're doing well. It's all about offering a bespoke service - you can't be complacent. You have to work at it very hard and think about your business and give it a unique selling point. Having a personal relationship with your customers and listening to them will ensure growth in 2008.

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Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

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