says a government health adviser.
The chairman of Health England, Professor Julian le Grand, said customers should not be "lured" into buying alcohol during their weekly shop, according to a report in the Daily Telegraph.
Le Grand said he was in favour of separate alcohol outlets. "I would probably ban supermarkets from selling alcohol altogether," he said.
The British Retail Consortium dismissed le Grand's suggestion as "crazy".
A BRC spokesman said: "The idea that you would be encouraging responsible consumption by preventing supermarkets selling alcohol is plain wrong. They are the most responsible retailers of all and they are leading the way in encouraging consumers to drink responsibly through initiatives like Challenge 21."
This week has also seen doctors in the Republic of Ireland call for a ban on drinks sales in supermarkets, small shops and petrol stations.
The Irish Medical Organisation
said licences allowing the sale of alcohol in these shops should be phased out as voluntary codes do not work.