Modern Rioja shows off its new look

25 January, 2008

Rioja is aiming for a more contemporary image with

a new brand identity, which producers say reflects the modernity and innovation of the region.

The Consejo Regulador de la Denominación de Origen Calificada Rioja unveiled the new logo at its conference in Madrid. The insignia will be used in key export markets, including the UK, US , Germany and Sweden.

The design is based on a Tempranillo vine and can be used in a range of colours representing the breadth of styles Rioja offers. It will be incorporated into the 2008 UK PR campaign, launching at the Design Museum on March 5.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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