News in brief

22 February, 2007

The Hungarian Food & Wine Bureau will host its annual UK wine tasting at the Royal Opera House in Covent Garden on March 4. Wines from 45 producers from 22

regions will be available to taste from 10.30am to 4pm. To register call 01892 664855.

lAlsace Wines will be highlighting the compatibility of wines from Alsace with Asian food through its 2008 marketing campaign. A series of online promotions will support the current ad campaign. Alsace Wines will also be participating in the International Riesling & Pinot Noir review at this year's London International Wine Fair.

Thierry's has launched a £130,000 consumer campaign to promote Prosecco brand

Ravelli. The campaign includes support of London's annual Italian lifestyle exhibition, La Dolce Vita, in March and an on-pack promotion offering

the chance to win a trip to Venice. A consumer PR campaign will also be launched in the summer.

Spanish wine region Castilla

& León has gained two new appellations - DO Arianza and DO Tierra del Vino de Zamora. DO Arianza permits white grape varieties Albillo and Viura and reds Tinta del País, Garnacha, Mencía, Cabernet Sauvignon and Petit Verdot. DO Tierra del Vino de Zamora allows white wines made from Malvasía, Moscatel, Verdejo, Albillo, Palomino and Godello. Reds in the appellation will be made from Tempranillo, Garnacha and Cabernet Sauvignon.

Supplier Cool Cache Brands has launched a pair of semi-sparkling Austrian wines in 20cl cans. Cool Cache Frizzante comes in two varieties, Cuvée Blonde and Rosé Cuvée. The wines are

from Austria's Weinviertel region. For more details,

01582 501821.

Le Cercle Rive Droite, an association of wine producers from Bordeaux's Right Bank, will host an en primeur tasting in London on March 12. Twenty-six top châteaux will be present at the invitation-only event. For details, contact Emmanuelle Galdin on 020 7312 3647 or emmanuelle.galdin@sopexa.com.




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