Mojito is a cocktail with a Vodka Kick

22 February, 2008

VK Vodka Kick producer Global Brands is claiming to have created the first

mojito cocktail RTD.

The VK Mojito Original is made with Caribbean rum and has an abv of 4 per cent. It is available in 27.5 cl bottles.

Global Brands managing director

Steve Perez

said: "This new product has put real innovation back into the RTD category and gives retailers the opportunity to drive incremental sales

as consumers look for something just a little bit different to enjoy in the home.

"Mojito cocktails are complex to make well and most consumers wouldn't have the time to try."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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