Stone will appear
to be aired on March 3,
singing the Flake jingle.
The ad is part of a ú5 million campaign that aims to engage with a new generation of younger women through experiential, digital and PR activity.
Trade communications manager Kate Harding said: "Cadbury Flake has the second highest consumer preference for any chocolate brand after
" Joss Stone
perfectly personifies the Flake Girl's fun and spontaneous attitude to life."