Consumers about to digest new biscuit ad campaign

22 February, 2007

United Biscuits is putting its weight behind a £5 million TV campaign for McVitie's Digestive.

Produced by Oscar-winning Aardman Animations, the team behind Wallace & Gromit and Creature Comforts, the ad features CGI

ingredients talking about the wholesome qualities of the range. It will run with the strapline: McVitie's Digestives. Wholemeal




The ads will run on national TV for 12 weeks. Each month a different variety will be in the spotlight, with the Original Digestive starring first, followed by Yog Fruit and Chocolate Digestive.

Commercial manager Nick Stuart said: "In 2007 the brand grew strongly and with stunning new packaging across the range, heavy weight support on TV and in-store POS, we're confident it'll be an even better year in 2008 for Digestives ."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know