Cadbury Trebor Bassett has revamped its luxury range of Easter eggs with the introduction of The Collection Egg - a trio of truffle eggs inside two thick milk chocolate eggs. The packaging has been given a makeover to include more premium graphics, and the tin
outer is made from recyclable material. It will be available in caramel, vanilla and milk chocolate flavours.
Imperial Tobacco is reminding retailers that from March 11 all lighters sold in wholesale and retail outlets must be child-resistant in order to meet new European Commission legislation. All lighters must carry a child-resistant logo and will be designed with a more complex ignition process to discourage use by children. Trade communications manager Iain Watkins said: "We are committed to informing trade customers on all aspects of legislation affecting the tobacco category and Imperial Tobacco has supplied child-resistant lighters since March 1 2007."
General Mills UK is promoting its Nature Valley Crunchy Granola Bar with a burst of TV ads on terrestrial and satellite TV channels throughout March. A £4 million marketing package will also include ads in consumer press, sampling at the London Marathon
and direct mail activity linked with golfing magazines and sporting websites in a bid to target outdoor enthusiasts. Nature Valley will also be included in the goody bags given out to runners participating in the Sainsbury's Sport Relief run in March.
Lucozade Alert is being launched in the off-trade. Containing caffeine to "sharpen mental performance and stimulate the mind fast", it has been developed in conjunction with office workers to combat energy lulls at work. Available in Lemon Zing flavour, it will hit shelves from April in 25cl bottles and 4x25cl multi-packs. A £4 million marketing campaign including nationwide sampling, press, online and in-store promotional activity will support the roll-out.