Top Tip

22 February, 2008

When you organise themed promotions, think up some unusual ideas rather than the obvious ones. This year, for Valentine's Day, instead of having the usual wines on taste, we had Amarone and Kir Royale and were

giving away bottles of Cassis. We're going to do something similar for Mother's Day. I'm just waiting for a flash of inspiration.

Chris Riley, retail manager, Rodney†Densem Wines, Crewe

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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