Pocket packs for Pringles

22 February, 2008

P&G is targeting on-the-go consumers with its Pringles Pocket Pack.

The scaled-down version of the familiar Pringles tub is designed to tap into the

£630 million single-serve snacks market,according to trade communications manager Paul Lettice.

It will be backed by a three-month marketing campaign that includes TV, sampling, PR and radio, internet, trade advertising and in-store merchandising.

Rice Infusions will also be rolled out in a new Bite Size bag in Cheese & Onion

and Sweet BBQ Spare Rib flavours.

Paul Lettice, trade communications manager, said: “These new products mean

consumers will be able to enjoy Pringles more often and more conveniently.”

Both come in 35g bags with a recommended retail price of 37p. They will be available from March 31.

P&G 0800 597 3388




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter