Water makes a Klear communication

22 February, 2008

Krystal Klear Spring Water has been relaunched in new-look packaging.

The brand, owned by Glasgow-based Dunns Food & Drinks, has a different bottle shape and revamped label which features an updated logo.

Dunns has also announced a three year sponsorship deal between Krystal Klear and the Glasgow Triathlon Club – which has some 100 members competing in triathlons, mountainbiking and adventure races.

Managing director Jim Rowan said: “Supporting the Glasgow Triathlon Club is an ideal platform to relaunch the brand. We look forward to a successful

and mutually beneficial partnership.”

Dunns has been appointed sole distributor for Villa Soft Drinks in Scotland. The deal includes Villa’s full range of carbonated soft drinks, fruit juices, waters and mixers, including the Hadrian Water range, Crystal Premium Juices, Wild Waters and Mr Fenwicks.

“Dunns has the experience and logistics to represent and distribute Villa Drinks to the Scottish market,” a spokesman said.

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