Produced by Oscar-winning Aardman Animations, the team behind Wallace & Gromit and Creature Comforts, the ad features CGI ingredients talking about the wholesome qualities of the range.
It will run with the strapline: McVitie’s Digestives. Wholemeal At Their Heart.
The ads will run on national TV for 12 weeks. Each month a different variety
will be in the spotlight, with the Original Digestive starring first, followed by Yog Fruit and Chocolate Digestive.
Commercial manager Nick Stuart said: “In 2007 the brand grew strongly and
with stunning new packaging across the range, heavy weight support on TV and in-store POS, we’re confident it’ll be an even better year in 2008 for Digestives.”