First Red Tractor beer goes on sale

22 February, 2008

The first beer to display the Red Tractor logo - the sign that a product has met high farming standards - has gone on shelves at Tesco.

Farmers Harvest Ale, brewed for Tesco by the Warwickshire-based Purity Brewing Company, went into 200 stores this week in 50cl bottles with an rrp of £1.69.

Ingredients for the 4.8 abv ale are all sourced from British farmers and it has been created to coincide with the centenary of the National Farmers Union.

Ian Targett, buying manager for beers, said the presence of the Red Tractor logo meant the product’s provenance was clearly traceable and approved by the Assured Food Standards.

“Wherever possible we want our customers to understand where their produce comes from, and the Red Tractor stamp gives them the assurance of this ale’s quality”, he said.

Tesco has also launched a seasonal spring ale, originally produced by Jennings Brewery in Cumbria to commemorate the bicentenary of William Wordsworth’s Daffodils poem, I wandered lonely as a cloud. Jennings Golden Host is stocked in 50cl bottles for £1.69.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know