African beer sales net thousands for conservation charity

26 February, 2008

A fundraising initiative between African lager, Tusker and supermarket chain Tesco has raised more than £10,000 for a wildlife charity.

Since last October, Diageo-owned Tusker and Tesco have each donated 5p from the sale of every bottle to the UK based wildlife charity Tusk.

The money will be used by the charity to support more than 30 different field projects in 17 African countries.

Tusker distributor Peter Karsten, said: “The work they do in Africa is so important and as Tusker is a genuine imported African lager we feel it is very important to give something back to Africa.”

Karsten said the fundraising initiative would continue this year to raise more money for the charity.

Kenyan produced Tusker is currently stocked in Tesco with an rrp of £1.49.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter