ViniPortugal wins SITT award

28 February, 2008

ViniPortugal has won the 2008 SITT award, which aims to encourage individuals and organisations to support the independent wine trade.

The prize was awarded by independent suppliers and wine merchants involved in the Specialist Importers Trade Tastings, who praised the body for its £25,000 bursary scheme supporting Portuguese wine promotions in independent wine merchants, restaurants and hotels – and for running tastings in six cities around the UK last year.

ViniPortugal’s Ana Sofia de Oliveira told OLN she was surprised and very happy to win the award.

“What we have been doing with the independents and small retailers is really because we feel that they need us to promote our wines and that they are very keen on doing this, so it is a partnership that is working very well. It is our award – for all the people who are really working on promoting Portugal,” she said.

This year’s runners up were the Sherry Institute, for its Ten Star Tapas bursary scheme for independent businesses to host sherry and tapas events, and Wines from Spain, for a programme helping independent shops to hold in-store tastings.

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