Newly formed events company Copper Tun is to run Beer Exposed at the Business Design Centre in Islington on Sept 25-28, and is looking for exhibitors and beer educators to take part in the event.
Former Costco events organiser Matt Roclawski and ex-investment banker Des Mulcahy set up the venture to plug a gap in the market for beer education.
"Des and I are huge beer enthusiasts and we were looking for a way into the beer industry for a while," Roclawski told OLN. "We travelled all around the country doing different beer courses and learning as much as we could, which really whetted our appetite for knowledge. But we found a gap in the market between that level of consumer knowledge and brewing and distilling courses which are accredited and a hell of a lot of money."
Copper Tun expects to attract more than 100 brewers and more than 10,000 visitors to the four-day event, which will feature beer tasting, beer and food matching sessions, tastings, brewing tutorials and themed tours of the exhibition.
OLN correspondent Zak Avery, of Leeds-based Beer Ritz, said he may take part in the event. He added: "How can it be anything but exciting having an event of that size, supported so well by so many sectors of the brewing industry and facing the public?"