Hula Hoops' health values improved

07 March, 2008

United Biscuits has upped the health credentials of Hula Hoops.

From this week, the core range will be free from artificial colours, flavours and monosodium glutamate. The move follows a healthy overhaul of the brand last year, when it cut saturated fat by 55 per cent.

Commercial manager Nick Stuart said: "Hula Hoops is one of the most iconic and best-recognised brands in the UK, and we are pleased to continue to drive innovation and respond to


demands for healthier


A £2 million TV ad campaign will run from May to July to tell consumers about the changes.

United Biscuits is

introducing a

Cheese &

Onion flavour to its grab bag format, and is replacing its


edition multipacks with a meat variant containing 12 packs of Smoky Bacon, Roast†Chicken, BBQ Beef and Original flavours.

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