Tropicana targets healthy consumers

07 March, 2008

Pepsi Co has extended its Tropicana range with a sparkling variant.

Tropicana Spirit is a blend of 70 per cent fruit juice and 30 per cent lightly sparkling mineral water. Each bottle contains one of the recommended

five-a-day fruit portions.

It will be available in three flavours - Orange & Mango, Blueberry & Blackberry and Lemon & Grapefruit. A £5 million marketing campaign will include press and outdoor ads, sampling, direct mail, promotions and PR support.

Managing director Mary Barnard said: "Consumers are increasingly looking to soft drinks with healthier, better-for-you credentials, but they also expect to find refreshing drinks when they're thirsty. Tropicana Spirit taps into both these consumer needs."

A 40cl bottle will retail for £1.29.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know