Tropicana targets healthy consumers

07 March, 2008

Pepsi Co has extended its Tropicana range with a sparkling variant.

Tropicana Spirit is a blend of 70 per cent fruit juice and 30 per cent lightly sparkling mineral water. Each bottle contains one of the recommended

five-a-day fruit portions.

It will be available in three flavours - Orange & Mango, Blueberry & Blackberry and Lemon & Grapefruit. A £5 million marketing campaign will include press and outdoor ads, sampling, direct mail, promotions and PR support.

Managing director Mary Barnard said: "Consumers are increasingly looking to soft drinks with healthier, better-for-you credentials, but they also expect to find refreshing drinks when they're thirsty. Tropicana Spirit taps into both these consumer needs."

A 40cl bottle will retail for £1.29.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter