In Brief
Published:  07 March, 2008

Light side of cider

Scottish & Newcastle UK has launched a lower-calorie version of over-ice cider Bulmers Original. Bulmers Light has 4.5 per cent abv - the same alcohol level as Original - but 30 per cent fewer calories. It has 159 calories in a 56.8cl bottle, compared to 233 calories in Bulmers Original. Light will be packaged in the same pint bottle as Original, but with lighter packaging and a silver foil neck. S&N has also released an Orchard Fruits flavour of 5.5 per cent abv mixed fruit cider Jacques. The brewer is planning a heavyweight investment in PR, consumer sampling and point-of-sale merchandising to back the launches.

Day out in the vineyard

Plumpton College in East Susses

holds its annual open day on May 10. The day gives visitors the chance to see the activities, tours and displays available at Plumpton and celebrates its successful courses. It is a great family day out, according to organisers. To find out more visit plumpton.ac.uk or call 01273 892034.

Chang offers Thailand trips

Thai beer Chang is running a poster competition giving consumers the chance to win a trip to Thailand. The eight-week, £500,000 campaign will run from next week to May, with posters appearing at 50 sites around the UK with the strapline Know Thailand, Know Chang. Consumers will be invited to register with the beer's website, changbeer.com, to enter a free prize draw.

Goodyer enters the House

The House of Townend has appointed Morag Goodyer as account manager and wine specialist for the Greater Manchester and Cheshire area. Goodyer will work from the wine supplier's depot in Warrington, which was opened in 2002 to supply the west side of the Pennines.

New look for Dark Mild

Thwaites has rebranded 44cl and 50cl cans of its Dark Mild to give them more shelf standout. The redesign is part of a general overhaul and modernisation of the northern brewer's brand identity.




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