Vertical shifts into Robinson range

07 March, 2008

Vertical Drinks managing director Steve Holt has joined Old Tom brewer Frederic Robinson and taken his portfolio of imported brands, including Sierra Nevada Pale Ale, Veltins Pilsner and Le Gauloise, into the Robinson portfolio.

Holt plans to add more imported brands to the range and grow distribution of Robinson brands in the off-trade.

He said: "The new role is primarily one of marketing and business development for the brewery's packaged brands in both UK and export markets. Robinson's infrastructure and its packaging facility present tremendous opportunities for the growth of Robinson's brands and the imported beer business."

Before setting up Vertical, Holt was a founder director of Cains and marketing and commercial director at Mansfield Brewery.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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