Young shun Scotch

07 March, 2008

The UK is behind the rest of Europe in attracting a younger audience to whisky, according to a top distiller, speaking at a consumer tasting event. Bowmore master blender Iain McCallum said: "The average age of people here is

35-plus. When you go to other countries around the world with the same show, around 80 per cent are young people." The industry must focus on expanding the appeal of whisky by moving away from the "stuffy image of it being a drink only for sipping", McCallum said.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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