Young shun Scotch

07 March, 2008

The UK is behind the rest of Europe in attracting a younger audience to whisky, according to a top distiller, speaking at a consumer tasting event. Bowmore master blender Iain McCallum said: "The average age of people here is

35-plus. When you go to other countries around the world with the same show, around 80 per cent are young people." The industry must focus on expanding the appeal of whisky by moving away from the "stuffy image of it being a drink only for sipping", McCallum said.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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