TV chefs appointed brand ambassadors for Gabbiano

11 March, 2008

TV chefs Giancarlo and Katie Caldesi have signed a deal with Fosters to promote Tuscan wine brand Gabbiano in the UK.

The husband and wife team, who star in the BBC show Return to Tuscany, will take part in a number of activities with the Italian brand to help promote the wine as a perfect partner to food.

As part of their remit, the duo will create a range of Tuscan recipes to match the Gabbiano Pinot Grigio Della Venezie and Gabbiano Chianti and will host a cookery school at the Castello Di Gabbiano where the wine is produced.

Foster’s marketing director James Lousada said: “Gabbiano is all about enjoying good food with family, just like in the Mediterranean, and with the Caldesi’s great love of cooking rustic Tuscan cuisine and dedication to their family, they are the perfect match.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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