Origin reveals Stormhoek plans

11 March, 2008

Stormhoek’s new owner Origin Wines has pledged to continue with the brand's trademark innovative marketing.

Blogger and illustrator Hugh McLeod will carry on working with the brand, and further viral marketing campaigns are planned.

Origin is recruiting a marketing manager, who will be expected to develop both traditional campaigns and innovative web-based activity. Origin’s managing director Bernard Fontannez said: “We will carry on with the viral and web activity, but also think we need to address the conventional side of things too such as more trade advertising.” The marketing manager will report into Jon Woodriffe, managing director of Origin’s UK office.

Origin bought Stormhoek, South African stablemate Fairhills and Australian brand Camden Park from administrators in February after original owners Orbital collapsed into administration.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter