First Drinks Brands plans sales push for Three Barrels

17 March, 2008

First Drinks Brands is looking to drive sales of Three Barrels Rare Old French Brandy with new packaging and a marketing campaign.

Existing drinkers will be targeted as well as new ones through a series of in-store promotions, PR and direct mail.

Three Barrels' master blender Bertrand Auriol will send 55,000 consumers a message asking them to enter a competition to become the Three Barrels brand ambassador in the UK.

Harriet Knight, brand manager for Three Barrels at First Drinks Brands, said: “With over one million loyal consumers, Three Barrels is already driving the brandy sector with its unique combination of product quality, customer and consumer insight and marketing investment. These activities will communicate the brand’s accessibility and we’re confident that this approach will drive sales and profits for the trade.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter