New look for Gaymer's Olde English

21 March, 2008

The Gaymer Cider Company is giving its Olde English cider a £1.2 million marketing boost.

A new packaging design has also been unveiled.

The company's manager director John Mills said: "Olde English continues to show strong value growth across all key cider regions . It is important to commit more support to exploit the opportunity that exists for Olde English. We have planned an exciting and strong campaign ."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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