New look for Gaymer's Olde English

21 March, 2008

The Gaymer Cider Company is giving its Olde English cider a ú1.2 million marketing boost.

A new packaging design has also been unveiled.

The company's manager director John Mills said: "Olde English continues to show strong value growth across all key cider regions . It is important to commit more support to exploit the opportunity that exists for Olde English. We have planned an exciting and strong campaign ."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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