Danone Waters has repackaged Volvic Touch of Fruit with a revamped label design to boost the brand's shelf appeal. It will also be introducing coloured caps to re inforce flavour differentiation . The changes form part of a £3 million marketing spend
for the brand in 2008.
Airwaves chewing gum is back on TV with a four-week ad campaign.
The ads show people psyching themselves up for a "revitalising kick" from the chewing gum and will "demonstrate the invigorating experience that chewing Airwaves can bring ", according to Wrigley's communications manager Alex MacHutchon. The ads form part of the brand's Kick Up A Gear campaign.
Fox's is rolling out Shortcake and Crumbly Oat Dunked biscuits, which are designed to be dunked in a cup of tea without crumbling or dissolving. The finger-shaped, chocolate-covered biscuit is set to become an essential part of the English tea break, according to the company.
Fredericks Dairies is launching Bassetts Jelly Babies Wobbly lollies. Available in four flavours - orange, strawberry, blackcurrant and lime - each lolly contains more than 25% real†fruit juice and only has 65 calories per stick. Packs of eight lollies will retail for £1.99, with each individual stick selling for 50p.
Britvic is introducing a†single-serve 25cl pack†to its Robinsons Smooth Juice range
in Orange and Apple flavours . Each resealable PET bottle contains one of the recommended five a day†of fruit and vegetables.