Quintessentially English flavours

21 March, 2008

General Mills UK has extended

Häagen-Dazs

with a limited edition variety.

In a bid to boost luxury ice cream sales during the summer, Raspberries & Meringue will be available for six months

from now.

The newcomer will benefit from a £5 million marketing campaign for Häagen-Dazs during 2008.

Sales director Andy Foweather said: "The beauty of Häagen-Dazs Raspberries & Meringue is that it is a combination that is quintessentially English because it brings together two flavours that shoppers know well and will find appealing and refreshing this summer. "

The variant will come in 50cl tubs and will retail for £4.29.




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