Top Tip

21 March, 2008

My customers love hearing about their purchase histories. They'll frequently pop in and ask what they bought last Easter, or in a particular month as a birthday present for a wine-loving friend. I try to keep a database of all my regular customers and what they buy. It means I can send out specific offers to

people I know will be genuinely interested and tailor my marketing around different types of customers - like the big spenders, the traditionalists

or the bargain hunters . It's sometimes hard work to keep the list up †to †date, but it is really worth it when it leads to extra†sales.

Jason Greene,

The Wine Store, Loudwater, Bucks

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email or phone 01293 610225

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Is blended Scotch overshadowed by single malt in retailers?

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