Cockspur is a blended golden rum from the Caribbean island of Barbados, where it has been produced since 1884.
It is an expert blend of superior rum, aged in oak barrels to smooth and mellow the spirit. This combination of ageing and blending, together with the pure coral spring water of Barbados, determines its unique character. A versatile drink, Cockspur can be enjoyed on its own or with contemporary mixers such as pineapple, cranberry juice or ginger beer.
rum will benefit from a heavyweight marketing push in 2008, including trade ads and PR activity. The brand is also involved in a range of cricket-related sponsorships, both at home and in Barbados, where it is known as "the cricketers' rum".
This summer, Cockspur will become the
spirit of English
grounds. The three -year deal, worth over £3 million, will see the brand occupy significant advertising placements at the
grounds, benefiting from international media exposure, product sales and sampling opportunities, with exclusivity in the spirits sector.
Cockspur Fine Rum is available in Somerfield, Asda and through quality independent retailers, priced at £12.49.
To get your hands on a case, just answer this question:
On which Caribbean island is Cockspur Fine Rum produced?
Send your answer, with your name, address and telephone number, by April 4, to: Katharine O'Callaghan, Callaghan Communications, 3 Silver Street, Hordle, Lymington, Hampshire
SO41 0FN or email firstname.lastname@example.org